A suggested cost effective packaging with consistent visual appeal for 6 varieties of Khadi Pickles.  Khadi - an indigenous brand took form as a part of the freedom struggle to revive village industries. Today it is known for its quality handmade products. It is in a manner - the essence of India. A suitable secondary packaging was chosen to make the packaging more attractive and consistent. The existing primary heat sealed leakproof pouch was retained and an additional paper bag with well designed labels were created to distinguish different varieties of pickles. For other varying smaller quantities, a standardised bottling option of fixed quantities (100 g and 250 g) was also suggested to do away with loose packing.