Redesigning Flipkart's employee on-boarding experience
CHALLENGE
The main aim of the project was to develop a complete employer brand experience for an ecommerce company, Flipkart based in Bangalore, India. Flipkart felt the need to develop an employer brand for themselves in order to share their work culture and expectations with the potential employees and also to simplify and improve their on boarding experience for the newly recruited employees.
PROCESS OVERVIEW
Primary research to understand the journey of aa Flipkart employee and the various steps involved in the process. The research also helped gather insights to develop brand attributes for Flipkart as an employer organization. In order to achieve this, we undertook a vast brand building exercise to identify the various outcomes and then develop them one by one.
CLIENT
Flipkart, Bangalore, India
BACKGROUND
An extensive project which I undertook as my final diploma project at the National Institute of Design, under the guidance of Rupesh Vyas and with a design agency, Rezonant Design Services, Bangalore.
CONCEPT PROTOTYPES
