Branding for
Lechal
CONTEXT
Lechal, an enterprise of Ducere Technologies - is a fashion and lifestyle brand that specializes in disruptive innovations that smoothly integrate into the everyday. The brand proudly claims to be “Innovated in India” and aims to take wearable technology to the people.
CHALLENGE
Having the opportunity to build this exciting brand, this is a showcase of some of the brand extentions I was responsible for creating at Ducere Technologies. It includes a range of brand applications from brochures and other print based outcomes to websites, as well as a kiosk design proposal for a product showcase at events. One of the major challenges while working with this fast growing brand, was to reinvent the brand language with every application and yet stick to it.
CLIENT
Lechal, an enterprise of Ducere Technologies, Hyderabad, India
TEAM
Surabhi Manchalwar, Muthiah Kasi
MY ROLE
Ideation, Concept development, Prototyping, Implementation
Property of Ducere Technologies Pvt. Ltd. Private and Confidential. Do not distribute.